Showing posts with label event write up. Show all posts
Showing posts with label event write up. Show all posts

Tuesday, October 4, 2011

Sailing Away on a Tide of Booze

Fan outreach and transmedia have become increasingly important to fans of genre media in the past few years. One of the companies that has been at the head of the pack since day one is HBO, so much so that the promotional cruise they hosted with LivingSocial to celebrate the second season of historical drama Boardwalk Empire seems nothing more than the next logical step.

The next awesome, logical step.

I was lucky enough to snag a ticket to the day cruise that left from a dock on Manhattan's east side, just a few blocks south of the ancient and revered Water Club. The day was overcast but bright and unseasonably warm, and as I filed onto the yacht I was pleased to see a lot of people had embraced the spirit of the occasion and dressed accordingly. Unfortunately, I had naught by camera phone to capture the fun with, but capture it I did.


Upon stepping onto the deck of the ship, I was greeted by smartly dressed shipmen and given a glass tumblr inscribed the Living Social logo. There was a long deco counter to my right, bearing all the silver containers that would hold the classic Americana dinner to be served later. Straight ahead of me was a Blackjack table.



That's where I would end up spending most of my ride.

Tables circled a wooden dance floor and a band in tuxes loitered around a piano, playing hits of the 20s and 30s as people found places to lounge. There was a bar in back, a backdrop for photos in front, and a second level.

Up the circling chrome staircase was a lounge where you could watch cigars being rolled, then partake of them, and out on the open air part of the deck was a whiskey tasting station. That was where I would end up rounding out my cruise.


The crew from LivingSocial were kind enough to chat to me about how excited they were for the whole idea of excursion events being partnered with media, since they're all big nerds who watch Boardwalk and True Blood and Game of Thrones.

Though if there's a Game of Thrones cruise, I can't imagine it being quite this pleasant. Anyway.

So there were drinks at the open bar, which were delightful. There was a strange, catty girl who gave me attitude because the bartender turned to me before her. I think she thought there was a line. It's a bar, sweetheart, not a booze dispensary, and also, I was waiting at it before you moseyed your horse face on over, so just chill.

I took my wine over to the Black Jack table and sat down to a delightful lesson from NYC's School of Cards. The table filled quickly and we bet big, since we'd all been given substantial piles of chips to play with. The games weren't live, just friendly and instructional, but the spirit was of a bunch of high rollers. It's amazing how fun it is to double down when it's not real money.

There was an old fashioned popcorn popper next to a bank of couches that people frequently went to for a fresh bag. I refrained, since there was prime rib and then a chocolate fountain with a wide array of fruit. As the dinner service wound down, the band kicked it up a notch, there was singing involved, and some people danced. I was too busy drinking and fake gambling, but it was fun to watch.


Then there was entertainment. Leading up the playing of the premier of Boardwalk Empire's season two trailer, we were graced with a burlesque tap performance by a performer straight out of Babette's. Tap dancing is much more enjoyable when there is stripping involved. 

Her hair was flawless and remained so even once the performance was done. Aces.

The Boardwalk Empire trailer was revealed, and both the crew and passengers watched with rapt attention. Everyone's favorite character made an appearance and once the footage was done, people took immediately to discussing what was bound to happen to whom over the course of the season.

Eventually I went upstairs and talked to some other passengers about what drawn them to the cruise, if they were Boardwalk fans or had just stumbled across the LivingSocial invite and jumped at the idea of the cruise. It was a surprisingly even survey of real fans and people who had just seen it, caught the theme, and thought it might be fun. Everyone agreed that they were pleased with the size of the event- more people and it would have felt overcrowded and like the point was to make a buck, instead of provide a cool experience.

Frankly, the concept is brilliant. LivingSocial has already created a great new idea with their Excursions and Adventures, one a bargain system for exploratory trips away and one for active, involving experiences. Pairing up with HBO seems like an incredibly smart and potentially lucrative endeavor for both companies.

So and then there was whiskey.

I drank a lot of it.

A lot.

There was a silver cup for spitting it out. I didn't.

The whiskey somelier, which I do not know what his actual title is but it's fine, cuz whiskey, walked us through five varieties including scotch and rye, giving us a history of how each bottle was made and where they originated from. Peat and dirt were discussed but I don't honestly remember under what circumstances. It was delicious, though, and I can only assume high informative as well.





This chick showed up halfway through, which was nice. 

All in all, it was a lovely time. Hopefully HBO will work this relationship like woah and do some sort of tundra horse riding Stark themed trip. If they do, I'm going.

In all seriousness, the only way to improve upon this experience would have been to go bigger. The boat was nice but not opulent. Of course, the cost of opulent would be considerably higher than what the tickets were going for on LivingSocial. Still, it makes me yearn for more exclusive, themed opportunities of this nature.

Or really, any excuse to get dressed up and drink on a boat.
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Friday, July 29, 2011

True Blood Gets All tarte-ed Up

 Yes, even more than it already is. In keeping with their already inventive and particularly rewarding style of branding and merchandising, HBO has partnered with cosmetic company tarte to release three TrueBlood inspired products: An eyeshadow palette, a lip tint, and a cheek stain. I was lucky enough to get a hands-on demo (and cocktails!) at the Wired Cafe Oasis during Comic-Con, and was even luckier still when I got to take these products home. They're pretty stellar, and here's why:

Quality. HBO didn't try to overreach by releasing their own cosmetics. They turned to an edgy and reputable company with a popular line of bold colors and quality products and created something in tandem with tarte.

Presentation. A little bawdy but miles from gaudy (oh, we're rhyming now). The black and red leather case sporting eyelets and cord as if it were a corset being unlaced is racy and fun, much like the show itself, but doesn't stand out sorely in an otherwise innocuous bathroom. The drawer containing the primer, liner and mascara bears the words "Open After Dark" on it, a nice touch. The fact that the drawer is lined in red lends it a vaguely coffin-esque feel, which I'm not sure was intentional, but is still charming. The liptint and cheek stain come in sleek black and silver with red lettering, nothing stand out, but all the better. The packaging is clean and holds together in your purse while maintaining the color motif. Tra la.

Logic. It makes sense. The same way releasing a blood orange flavored soda made sense. HBO has gone out of its way with TrueBlood to generate merchandise that belongs in the world of the show and helps draw the consumer deeper into it. Bottle openers and mugs stamped with Merlotte's logo, handbags designed with the flare of Fangtasia in mind and the same shirts and hoodies branded with the vampire bar's name that can be purchased in the world of the show can all be purchased by its audience. Having a line of makeup now that feeds into the glamor of TrueBlood is a logical next step, and an inventive way to expand the brand. On their own, the products are highly purchasable- sexy colors and sleek packaging. That they are inspired by TrueBlood makes them... more special, a particularly intimate way to connect with the look and feel of the world of the show.

Admittedly, most of tarte's collections have something a bit more whimsical about them and aren't quite as dark as, say, a palette from Urban Decay, but the TrueBlood palette covers that gap in spades. The lip tint is a true red with the slightest bit of sheen, long lasting and not prone to bleeding past the lip line- a trait of all tarte's lipsurgence tints. If it's a bit too bold for your daytime look (which... I sort of hope its too bold for your daytime look, cuz damn) you can blot it and it leaves a very dark, rosy pink. Not as glam but still colorful. ($24)


The cheek stain is of the same ilk, a real red with not even the hint so much as the implication of sparkles. It can be used sparingly, spreads evenly and doesn't gravitate toward pores (I would know, mine are sizable).  It can be used for either a dark natural flush or a bright dramatic highlight. A little goes a long way, so this will last you for a long time.($30)







The palette is a thing of beauty. The centerpiece of the limited edition line, it looks and feels like a luxury item should, but it's not just a gimmick. In addition to the eye primer, aqua-gel liner, and lights camera lashes! mascara, it comes with 17 different shadows, each one named for a recognizable component of the show, whether a creature, cast member or location. They are, as described by Sephora (one of the two places the line may be purchased for $55, not counting ebay)

  • The Light (shimmering warm ivory) 
  • Fairy (shimmering pink)
  • Dusk (matte warm taupe)
  • Dawn (shimmering gold dust)
  • Werewolf (matte chocolate)
  • Waitress (sparkling pink champagne),
  • Nocturnal (sparkling deep indigo)
  • Charmer (sparkling burnt copper)
  • Glamour Me (sparkling deep plum)
  • Stake (matte steel)
  • Bayou (shimmering golden tan)
  • Telepath (sparkling warm rose)
  • The True Death (sparkling silver)
  • Immortal (sparkling midnight black)
  • Moss (shimmering forest green)
  • Legend (deep matte black)
  • "V" (sparkling crimson). 
The palette also includes in its packaging a quick how to illustration chart with four separate looks, including a fairy inspired look, a vampire inspired look, and my favorite, "Not Your Average Waitress". The how-to guides can also be found on tarte's website,  here.

When the fabulous Aline was done with me, I had a matte smokey eye that lasted me into the evening's festivities. Shazam! 

Note also: Fangtasia recreation complete w/deer head to my left (your right), and plastic cup of red liquid- TrueBlood inspired cocktails galore. None of the ones we created for the site, but a whole new batch of delicious, its-5-o'clock-somewhere justifying goodness. 

 Having now used the above products a few times and as a habitual and avid makeup user, I can happily recommend them all. As a big old Truebie nerd, I can say that the palette is now the centerpiece of my geek shelf and that I have never felt so stealthy in my geekitude as when someone complimented me on my eyes. Use this palette. It will be the closest you can come to glamouring someone without turning into a vampire.









I'm a vampire! I'm a vampire! I'm a vampire!
                                                        Bonus shot of liptint color: 



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