M.A.C. Cosmetics and DC Comics are collaborating on a fascinating consumer product. Wonder Woman Cosmetics.
More After the jump on why this is has turned me into a raving 4-year-old, as well as a discussion on masking and archetypes of strength.
Below, you will see the only consumer product for Wonder Woman I have a memory of as a child, and lordy did I look. I had a paper crown and a piece of rope and thank goodness her plane was invisible. I also have fond memories of my mother driving me to Burger King not once but twice in a week, an fairly unheard of event because neither of us cared for Burger King's food, and purchasing not just one or two, but three of these figures. One went to Mom, and two to me. I painted one up and the other was a staple figure in my doll collection who endures to this day in storage.
|One step above a hoop and stick toy, clearly.|
|The World Would be a better place if everyone's job made them feel like this.|
Comic-book characters and beauty companies don't often cross paths (though a line of Superman hair gels and shine sprays could have really taken off, we say). Now M.A.C. is bringing the two together with its limited-edition Wonder Woman makeup line. Along with bold lipsticks and shadow quads, colored mascaras, and jumbo-size—Ms. WW is, after all, an Amazon—lip glosses, bronzers, and liners, the collection also contains quirky metallic accessories: No lasso of truth hangs from the gold utility belt, unfortunately, but it is equipped with small makeup pouches on each side. And the "Invincible" hand mirror (which you can see me modeling above in my best attempt at a Wonder Woman pose) is, well, pretty awesome.This consumer product seems well thought out. Not only is it capitalizing on the fangirl market, but the woman who is putting on her strongest, most powerful face when she puts on makeup. For many women, makeup is more than an attempt to look prettier. For many, makeup is considered a quotidian and essential part of work attire, something that will go unnoticed unless it isn't there and often, becomes a ritualistic part of preparing oneself to face the world for the day.
|Pictured: 10,000 names for "pink"|
Contrary to many opinions, makeup is as much for the person putting it on as it is for the person they encounter. From this abstract, that is representative of tones I've seen in many papers on masking:
And much hay is made about how people act in masks soft and hard alike, in phenomenological theory as well as sociology and philosophy. Cosmetics are essentially selling a mask, and the person using those materials are applying one that they are determining based primarily on its aesthetic packaging presentation. MAC has made its brand on having bold pigments and carrying a wide range of colors not carried by other product lines. This makes it a perfect fit for a comic book license.
There are four broad ways of approaching the definition: masks as theatrical, figural, spiritual and/or utilitarian. Even within these categories, however, there two further types to be investigated: the hard mask and the soft mask. As far as differences go, the hard mask and the soft mask produces varying levels of intensity and psychological effects, which I've shown through the example of pantomime and Bamboozled. Furthermore, masks have frightening power over the human psychology by which they can effectively create a new identity. Masks are distinguishable from the face in that they are not the truth as Aristotle and Plato claim that the face is, but instead create a new image, material or immaterial. An example of an immaterial mask would be stereotypes. Though masks act as an extension of the body in that they add layers to the skin, they are complexes of reduction in that they amputate a person's soul. Masks become both a medium of understanding and misunderstanding.
Great Hera! won't someone tell me where I can actually buy this?
Update: Not until February at Sephora.
|No, Falling from the sky does not count|